HMW create a culture of reading in our communities?

Wynberg, Cape Town: June 2018

Belle and Co. collaborated with AVA Africa (host), a volunteer placement organisation for unemployed youth, on their 5-day Human Centred Design Challenge Bootcamp. The session content was inspired and informed by the Cultural Entrepreneurship Hub programme and the Dive Deeper into Social Entrepreneurship Programme. 

The 50 youth participants, who are part of a larger internship placement programme in schools to assist Grade 2 learners with reading, also undertake additional self-development initiatives and problem-solving activities. The 5-day bootcamp challenge proposed was: “How Might We Create a Reading Culture in our Communities?”.

Belle and Co. was asked to facilitate Day 2 of the bootcamp, which covers the “Inspiration” Phase of the HCD approach (refer to ideo.org model). This phase essentially aims to inspire participants to research widely and to inspire empathy for the end user.

To better understand the problem statement, participants were taken through a series of analogous examples, inspiring international cases and a host of group activities related to reading culture.

Some of the topics tackled in groups, and presented in a variety of creative ways (role playing, prototyping etc) included:

1.What is a book club, and how does it work?

2.What reading spaces do I have in my community? Think out the box

3.What is an e-book? Describe format, how to get one. Share an example on your phone. What is an audio book? Describe format, how to get one. Share an example on your phone.

4.What is the difference between non-fiction and fiction. Give examples

5.What is a zine? What is the difference between a comic book and a comic strip? Give an example

6.Find 5 products in the room that have more than 3 languages written on it. Show examples and explain.

7.How many official languages does South Africa have? Which 5 languages are the most spoken? Can you name 2 missing languages?

The session was truly inspiring and set the tone for Day 3, where each group was tasked with going out into the field to interview their target groups, end users and experts to find real stories they could use to find solutions.

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