East African Creative Music Campus

Tanzania, 17 – 27 February 2020

The East African Creative Music Campus, is a programme offered by the Global Music Academy, and co-funded by EU Erasmus+ and Goethe Institut. There are 10 countries participating from 10 academies (includes Music Crossroads Academies). Countries covered include: Sierra Leone, Tanzania, Uganda, Zimbabwe, Mozambique, Malawi, Sudan, South Sudan, Ethiopia, Mozambique.

Previously held in Ethiopia in 2018, this year saw the campus travel to Tanzania, and hosted by local organisation Action Music Academy.

Belle and Co’s director, Belisa Rodrigues, together with Faisal Kiwewa, CEO of Bayimba, an organisation based in Uganda, were co-facilitators for the Business Development Workshop held over 8 days during the campus. The main outcome of the training was for each Music Academy to draw up a fully fledged business plan and cashflow projection for the next 2-3 years.

The intensive training covered topics such as:

  • Developing your Vision, Mission and defining your values
  • What is your unique Value Proposition
  • Who are your customers and what are their needs
  • Market research, market analysis and knowing your competition- where do you position yourself in the market?
  • Risk Analysis and risk mitigation strategies
  • Marketing Mix and Strategic direction, objectives and implementation plans to reach your objectives
  • Financial projections, costing and revenue streams

The training also covered topics such as grant writing and fundraising, advocacy and pitching.

Cultural Entrepreneurship Bootcamp 2018

The Cultural Entrepreneurship Bootcamp was held over 4 days from 6-9 November 2018 at Hub@Goethe and was facilitated by Belisa Rodrigues of Belle and Co. and Russel Hlongwane.

The Goethe-Institut Johannesburg offers entrepreneurs a space to grow their creative businesses, this space is located within the Goethe Library-Gamebox-Hub complex.  Part of the Hub programme offering is a four-day intensive Cultural Entrepreneurship Bootcamp facilitated by local South African creative and cultural experts. This offer was extended to a select number of entrepreneurs active in the creative and cultural field.

The purpose was to connect fellow start-ups and entrepreneurs, like the ones from Hub@Goethe with others operating within the South African creative and cultural space, in order to share new ideas, solutions and form key industry collaborations.

The facilitators took the 20 participants through a design thinking process, where teams had to work on real ideas and challenges. The below 4 challenges were eventually elected and worked on:

HMW connect small holder farmers to global markets?; ✅ HMW build copyright into Indigenous Knowledge forms?; ✅HMW enabling emerging visual artists to access markets?; ✅ HMW build an alternative free ISP using “expired data”?

Some elements covered included:

  • Synthesizing business ideas after finding out more about customer needs
  • Defining your offering, your market and the resources you need
  • Refining your Value Proposition for your audiences and customers
  • Prototyping your product or service
  • Financing models in the creative & cultural sectors in South Africa
  • Practicing to pitch and present your findings

Besides learning about 11 different business models and using role play to demonstrate these, the most important part of the programme was pitching and prototyping presented on the last day. There was huge relief and disbelief from the groups on how much can be achieved in 4 days after intense focused energy and team work!

Prototypes ranged from giant cellphone application to service role play to web platform and even an online gallery. Critical peer feedback on pitch delivery, style and storytelling was also shared.

Below a few key moments. Thank you to everyone who brought their entire person into the process. We hope you have your exit strategy sorted 😉

 

Thank you to Goethe-Institut JohannesburgBelle & Co. and @Russel Hlongwane for the time, effort and support in holding space, facilitating process and providing guidance and at times input.

See full programme attached.